No-Nonsense Web Analytics
Forget the cookie banners and get all your data quickly with privacy built-in.
Easy setup, with advanced features ready when you need them.
Analyze 100% of traffic
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No Cookie Banner
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Share reports with ease
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Personal Data ready
Trusted by
Start Tracking in Minutes
Easy start: All it takes is to drop a simple script snippet into your website, or use one of our numerous plugins for popular CMSes, and you'll start seeing data about your website traffic instantly.
No Cookie Banner Required: Our default settings mean no extra pop-ups or cookie banners are necessary, streamlining your user experience.
Flexible Configuration: Need more control? Configure additional settings easily through our admin panel or by tweaking script parameters to suit your specific needs.
Start Tracking in Minutes
Easy start: All it takes is to drop a simple script snippet into your website, or use one of our numerous plugins for popular CMSes, and you'll start seeing data about your website traffic instantly.
No Cookie Banner Required: Our default settings mean no extra pop-ups or cookie banners are necessary, streamlining your user experience.
Flexible Configuration: Need more control? Configure additional settings easily through our admin panel or by tweaking script parameters to suit your specific needs.
Start Tracking in Minutes
Easy start: All it takes is to drop a simple script snippet into your website, or use one of our numerous plugins for popular CMSes, and you'll start seeing data about your website traffic instantly.
No Cookie Banner Required: Our default settings mean no extra pop-ups or cookie banners are necessary, streamlining your user experience.
Flexible Configuration: Need more control? Configure additional settings easily through our admin panel or by tweaking script parameters to suit your specific needs.
Start Tracking in Minutes
Easy start: All it takes is to drop a simple script snippet into your website, or use one of our numerous plugins for popular CMSes, and you'll start seeing data about your website traffic instantly.
No Cookie Banner Required: Our default settings mean no extra pop-ups or cookie banners are necessary, streamlining your user experience.
Flexible Configuration: Need more control? Configure additional settings easily through our admin panel or by tweaking script parameters to suit your specific needs.
Filters and Segments
Flexible Filters: Easily click on any data point to use it as a filter, allowing you to streamline your analysis.
Complex Filtering: Select as many data points as you need to create increasingly complex filters, tailored to your specific requirements.
Real-Time Dashboard Updates: Watch your dashboard update in real time as you narrow down and slice your view into fine-grained segments, providing a clearer picture of your data.
Filters and Segments
Flexible Filters: Easily click on any data point to use it as a filter, allowing you to streamline your analysis.
Complex Filtering: Select as many data points as you need to create increasingly complex filters, tailored to your specific requirements.
Real-Time Dashboard Updates: Watch your dashboard update in real time as you narrow down and slice your view into fine-grained segments, providing a clearer picture of your data.
Filters and Segments
Flexible Filters: Easily click on any data point to use it as a filter, allowing you to streamline your analysis.
Complex Filtering: Select as many data points as you need to create increasingly complex filters, tailored to your specific requirements.
Real-Time Dashboard Updates: Watch your dashboard update in real time as you narrow down and slice your view into fine-grained segments, providing a clearer picture of your data.
Filters and Segments
Flexible Filters: Easily click on any data point to use it as a filter, allowing you to streamline your analysis.
Complex Filtering: Select as many data points as you need to create increasingly complex filters, tailored to your specific requirements.
Real-Time Dashboard Updates: Watch your dashboard update in real time as you narrow down and slice your view into fine-grained segments, providing a clearer picture of your data.
Revenue Tracking
Pre- and At-Checkout Basket Tracking: Capture crucial basket information even if the transaction is abandoned, allowing you to understand customer behavior better.
Journey Insights: Identify exactly where in the journey customers add items to their baskets, enabling targeted improvements.
Upselling Performance: Measure the effectiveness of your upselling strategies and refine them for better results.
Revenue Tracking
Pre- and At-Checkout Basket Tracking: Capture crucial basket information even if the transaction is abandoned, allowing you to understand customer behavior better.
Journey Insights: Identify exactly where in the journey customers add items to their baskets, enabling targeted improvements.
Upselling Performance: Measure the effectiveness of your upselling strategies and refine them for better results.
Revenue Tracking
Pre- and At-Checkout Basket Tracking: Capture crucial basket information even if the transaction is abandoned, allowing you to understand customer behavior better.
Journey Insights: Identify exactly where in the journey customers add items to their baskets, enabling targeted improvements.
Upselling Performance: Measure the effectiveness of your upselling strategies and refine them for better results.
Revenue Tracking
Pre- and At-Checkout Basket Tracking: Capture crucial basket information even if the transaction is abandoned, allowing you to understand customer behavior better.
Journey Insights: Identify exactly where in the journey customers add items to their baskets, enabling targeted improvements.
Upselling Performance: Measure the effectiveness of your upselling strategies and refine them for better results.
Flexible User Tags
Create Flexible Filters: Classify complex traffic patterns with ease using our flexible filtering options.
Group Metrics by Common Features: Organize your data effectively by grouping metrics based on shared characteristics.
Custom Matching Expressions: Define custom expressions to match both text and numerical values, giving you unparalleled control over your data analysis.
Flexible User Tags
Create Flexible Filters: Classify complex traffic patterns with ease using our flexible filtering options.
Group Metrics by Common Features: Organize your data effectively by grouping metrics based on shared characteristics.
Custom Matching Expressions: Define custom expressions to match both text and numerical values, giving you unparalleled control over your data analysis.
Flexible User Tags
Create Flexible Filters: Classify complex traffic patterns with ease using our flexible filtering options.
Group Metrics by Common Features: Organize your data effectively by grouping metrics based on shared characteristics.
Custom Matching Expressions: Define custom expressions to match both text and numerical values, giving you unparalleled control over your data analysis.
Flexible User Tags
Create Flexible Filters: Classify complex traffic patterns with ease using our flexible filtering options.
Group Metrics by Common Features: Organize your data effectively by grouping metrics based on shared characteristics.
Custom Matching Expressions: Define custom expressions to match both text and numerical values, giving you unparalleled control over your data analysis.
Start Tracking in Minutes
Easy start: All it takes is to drop a simple script snippet into your website, or use one of our numerous plugins for popular CMSes, and you'll start seeing data about your website traffic instantly.
No Cookie Banner Required: Our default settings mean no extra pop-ups or cookie banners are necessary, streamlining your user experience.
Flexible Configuration: Need more control? Configure additional settings easily through our admin panel or by tweaking script parameters to suit your specific needs.
Start Tracking in Minutes
Easy start: All it takes is to drop a simple script snippet into your website, or use one of our numerous plugins for popular CMSes, and you'll start seeing data about your website traffic instantly.
No Cookie Banner Required: Our default settings mean no extra pop-ups or cookie banners are necessary, streamlining your user experience.
Flexible Configuration: Need more control? Configure additional settings easily through our admin panel or by tweaking script parameters to suit your specific needs.
Start Tracking in Minutes
Easy start: All it takes is to drop a simple script snippet into your website, or use one of our numerous plugins for popular CMSes, and you'll start seeing data about your website traffic instantly.
No Cookie Banner Required: Our default settings mean no extra pop-ups or cookie banners are necessary, streamlining your user experience.
Flexible Configuration: Need more control? Configure additional settings easily through our admin panel or by tweaking script parameters to suit your specific needs.
Start Tracking in Minutes
Easy start: All it takes is to drop a simple script snippet into your website, or use one of our numerous plugins for popular CMSes, and you'll start seeing data about your website traffic instantly.
No Cookie Banner Required: Our default settings mean no extra pop-ups or cookie banners are necessary, streamlining your user experience.
Flexible Configuration: Need more control? Configure additional settings easily through our admin panel or by tweaking script parameters to suit your specific needs.
Filters and Segments
Flexible Filters: Easily click on any data point to use it as a filter, allowing you to streamline your analysis.
Complex Filtering: Select as many data points as you need to create increasingly complex filters, tailored to your specific requirements.
Real-Time Dashboard Updates: Watch your dashboard update in real time as you narrow down and slice your view into fine-grained segments, providing a clearer picture of your data.
Filters and Segments
Flexible Filters: Easily click on any data point to use it as a filter, allowing you to streamline your analysis.
Complex Filtering: Select as many data points as you need to create increasingly complex filters, tailored to your specific requirements.
Real-Time Dashboard Updates: Watch your dashboard update in real time as you narrow down and slice your view into fine-grained segments, providing a clearer picture of your data.
Filters and Segments
Flexible Filters: Easily click on any data point to use it as a filter, allowing you to streamline your analysis.
Complex Filtering: Select as many data points as you need to create increasingly complex filters, tailored to your specific requirements.
Real-Time Dashboard Updates: Watch your dashboard update in real time as you narrow down and slice your view into fine-grained segments, providing a clearer picture of your data.
Filters and Segments
Flexible Filters: Easily click on any data point to use it as a filter, allowing you to streamline your analysis.
Complex Filtering: Select as many data points as you need to create increasingly complex filters, tailored to your specific requirements.
Real-Time Dashboard Updates: Watch your dashboard update in real time as you narrow down and slice your view into fine-grained segments, providing a clearer picture of your data.
Easily connect Wide Angle Analytics to your website and CMS
Explore our plugins and integrations More integrations
Why Wide Angle Analytics?
- Measure with confidence
- Understand the impact
- Boost business with efficient platform
- Enjoy human support
Between 29% and 50% of internet visitors are invisible to traditional web analytics solutions. Wide Angle Analytics stands out by helping you understand nearly 100% of your traffic.
- Understand your audience without gaps or blind spots and get accurate metrics without compromises.
- Gain peace of mind by adhering to established and emerging privacy regulations.
- Choose strictly GDPR-compliant Wide Angle web analytics, setting us apart from others. As your trusted partner, we offer robust personal data processing capabilities whenever needed.
Feature Highlights
Easy and friendly dashboards
Focus on what matters in an easily comprehensible and navigable reports.
Explore your data with intuitive filters.
Multi-user access
Share reports with your clients, advertisers, and colleagues.
Control permissions per site.
Make your reports public if you so desire.
Accurate and on point
Capture all the data and avoid blind spots.
Our advanced technology avoids detection by unfair Adblockers.
Personal Data ready
Report using Personal Data knowing it is processed and stored with strict adherence to compliance and privacy laws.
Analyse your traffic, knowing nothing is being shared or sold.
Cookieless or with
Track with or without cookies.
Use robust, consent-free tracking or take advanced fingerprints.
Decide for yourself what works best for your audience and your business.
Improved User Experience
Default configuration does not require a Cookie Banner.
Delight your visitors with an uninterrupted experience.
Your New Web Analytics in a Nutshell
Wide Angle Analytics provides a comprehensive view of your website visitors and the factors that keep them engaged.
Our commitment to GDPR compliance and a privacy-first approach, combined with effective strategies for navigating ad blockers, forms a winning formula for your online success.
- Understand the source of your web traffic.
- Identify links and campaigns that engage.
- Respect privacy and be GDPR compliant.
- Convert your audience to customers.
- Uncover most read content.
- Track goals with ease.
Frequently Asked Question
What is privacy-first web analytics?
Privacy-first or privacy-friendly web analytics solutions such as Wide Angle Analytics can be used to gather metrics and key performance indicators without compromising visitors' privacy. Privacy-first analytics are the closest solution you can get to 1st party analytics without the cost and burden of maintaining your software, service, and infrastructure.
A privacy-friendly service will focus on keeping users' data collection as minimal as possible. These services won’t track you across other websites and won’t use questionable identification practices.
Data will never be shared with a third party in privacy-first web analytics.
What is cookie-less web analytics?
Cookie-less web analytics do not use browser cookies to track and re-identify users. Wide Angle Analytics offers various mechanism for privacy-friendly activity tracking which does not rely on cookies.
In cookie-less mode, Wide Angle Analytics can only track a user session over the course of a single day, after which the identifier is non-reversibly hashed and can never be tied back to the individual or their session.
What is a Cookie Banner?
To put it simply, Cookie Banner is a form of consent management allowing websites to save non-essential (tracking) cookies in your browser.
While the name Cookie Banner is commonly used, the consent forms you find on websites are frequently mentioning policies going beyond cookies.
Nowadays, Cookie Banners are used to collect visitors and users consent, allowing for storing tracking cookies as well as collecting and processing Personal Data.
According to the jurisdiction they operate from and in, website owners and operators have numerous obligations regarding what needs to be present in such Cookie Banners.
Do I need cookie banner to use Wide Angle Analytics?
Short answer: No, you don't need Cookie Banner.
Long answer: You should consult your privacy lawyer or your data protection officer, as laws and regulations
of your country or the country you operate in may force you to collect explicit consent.
Wide Angle Analytics does not store any Personal Data by default. As a nature of our service, we will have brief access to the website visitor IP address, but we will promptly anonymize it using non-reversible algorithm.
Under the definition of GDPR, no data will ever leave the European Union or the European Economic Area. Moreover, Wide Angle Analytics operates exclusively and completely within the European Union.
We will never share your data with a third party. We will use the data solely to provide you with the service you have agreed to in our Terms and Conditions.
These features of Wide Angle Analytics mean that you can safely use our service without Cookie Banner.
If you start collecting Personal Data or opt-in for more advanced tracking mechanisms offered by Wide Angle Analytics, you will need to establish appropriate consent mechanisms.
Disclaimer: information on this website does not constitute a legal advice.Where is Wide Angle Analytics based?
Input Objects GmbH, the company behind Wide Angle Analytics, is based in Berlin, Germany.
Where does Wide Angle Analytics store the data?
Wide Angle Analytics is truly European Web Analytics. Our services are based on European cloud providers.
We are taking privacy and regulation to the next level. We operate under zero trust when it comes to US, Chinese and Russian surveillance laws, and therefore we are not using infrastructure under control of these governments or companies from these countries.
As a European web analytics platform, we care deeply about data sovereignty. We only work with data processor and vendors who share our values and are located in countries with compatible laws.
Why is Wide Angle Analytics so reliable?
Every plan of Wide Angle Analytics gives you the ability to use a Custom Domain and our publishing API. These two tools offer you a complete solution to provide reliable web analytics without gaps that stem from unfair Adblockers.
With custom domain, you make it appear as if the tracker script was coming from your domain. We are fully aware that our default tracking domain, the stats.wideangle.co is already listed by major Adblockers. Almost every web analytics solution is listed. That's why, provide support for a custom domain that can make your analytics script look unique and not be blocked. This feature tricks close to 99% of popular Adblockers.
How about that last percent? Or maybe you would like to have more control regarding ingestion and even control how you identify your users? Our publishing API allows you to push events to Wide Angle Analytics from your back-end service, server-side. Our API gives you full control over how you collect data on your website.
Why do we need a Google Analytics Alternative?
Google Analytics is used all over the Internet. And no wonder, it is free and available for more than a decade. However, it comes with two major warnings.
When you add Google Analytics script to your website, you are enabling Google to track Internet users as they browse the Internet. This information feeds to a vast Google data collection machine which then fuels a plethora of Google's services. Some of these services include Google Ads business.
Think about it. You are handing over information about your visitors to an organization, which can then enable your competition to produce a more effective ad campaign.
Secondly, Google Analytics or Universal Analytics and Google Analytics 4, are very complex to set up, especially in context of GDPR. Numerous European countries have classified Google Analytics usage illegal under GDPR unless additional security measures are implemented. Google Analytics 4, the next version, offers some interesting privacy settings. The privacy community has already raised concerns whether these will be sufficient, but a formal ruling is yet to come.
Disclaimer: information on this website does not constitute a legal advice.Why should website owners and operators care about GDPR?
General Data Protection Regulation, the GDPR, is a law. If you handle, process or store data of people from European Union, you must comply with GDPR.
If you fail to do so, you can face a hefty fine. The fines can reach 4% of your annual revenue, or €20 million Euro. Whichever is higher.
But even if we put law and crippling fines aside, being GDPR-compliant has additional benefits.
By adhering to GDPR, you have a good chance of respecting your visitor's and user's privacy.
Articles of GDPR force you to consider data security and data retention.
The dreaded documentation and paperwork will force you to thoroughly review your sub-processors and service vendors.
It is not a perfect regulation, often criticized for its complexity, but it is also the first comprehensive law, with global impact, shifting the balance towards individuals privacy.