Google Analytics Alternative
that puts YOU
in control

Privacy-first web analytics that helps you
understand your audience and win clients.

Highly rated by customers
Wide Angle Analytics - Lightweight, powerful and privacy-focused web analytics

Widen your view, widen your lead.

Wide Angle Analytics gives you the complete picture of your website visitors and what keeps them engaged. GDPR compliance, privacy-first approach and unfair Adblock avoidance create a winning formula.

  • Understand the source of your web traffic.
  • Uncover most read content.
  • Identify links and campaigns that drive active users.
  • Convert your audience to customers.
  • Respect privacy and be GDPR compliant.

Powerful web analytics, with business grade features

Unmatched reliability, performance, and customization, tailor made for your business.

  • Multi-site
  • Custom domains
  • Granular control
  • Multiple users
  • Access permissions per site
  • Custom actions and goal tracking
  • More features added regularly
Take control today

Powerful web analytics, with obsessive attention to privacy and the law.

Get the full picture of your marketing efforts, while respecting user privacy and the law.

  • Strict GDPR compliance
  • Entire infrastructure located in the EU
  • German made and locally supported
  • Data Processing Agreement that protects your business
  • Cookies or not, you decide what's best for your business
Get compliant today

Powerful web analytics, with business grade support

We take our support seriously. Need to talk to a human? We do that!

  • Same day email support
  • Friendly phone support
  • Personalized setup assistance
  • Comprehensive documentation
Get peace of mind

See what our customers have to say

Laudea operates in the Intellectual Property field. We handle sensitive and confidential information. With Wide Angle Analytics, we have complete control over the collected data. Thus, we can assure our customers can visit our site without undue exposure to tracking.
Laudea Research GmbH Dr Anna Wieczorek
Dr. Anna Wieczorek
Managing Director

Laudea Research GmbH
Asterlab is a Canadian consulting agency we specialize in content development, marketing, and User Experience Design. Many of our clients operate within the healthcare field, where sensitive personal information must be protected by legislation. We were looking for a reliable and professional analytics service provider that had bonafide privacy credentials backed with dependable and prompt support. Although there were other providers we considered, none offered the level of business reliability that we were looking for. Wide Angle was the only provider that impressed us with their attention to our robust requirements, and their ability to deliver on the specific featureset we required.
Asterlab Inc Managing Director of Asterlab Inc
Sal Taghleb
Managing Director

Asterlab Inc
LANDEBAHN offers sustainable produced goods. We aim to produce them in a fair way, but that is only one side of it. The other one is how much we care about handling our customers' data fairly. This has an enormous value to us as a brand, and that is why we chose to work with WAA, because it enables us to implement this very vision.

Moreover, WAA is a program that one can operate him/herself, without the help of any data-analyst experts. It has a fresh, modern UI, very easy, intuitive and readable dashboard.
LANDEBAHN Ewa Nowakowska
Ewa Nowakowska

You will find more reviews on our Capterra profile.

Integrate Wide Angle Analytics with the most popular publishing platforms and custom websites with ease

Integrations documentation

Frequently Asked Question

What is privacy-first web analytics?

Privacy-first or privacy-friendly web analytic solutions such as Wide Angle Analytics can be used to gather metrics and key performance indicators without compromising visitors' privacy. Privacy-first analytics are the closest solution you can get to 1st party analytics without the cost and burden of maintaining your software, service, and infrastructure.

A privacy-friendly service will focus on keeping users' data collection as minimal as possible. These services won’t track you across other websites and won’t use questionable identification practices.

Data will never be shared with a third party in privacy-first web analytics.

What is cookie-less web analytics?

Cookie-less web analytics do not use browser cookies to track and re-identify users. Wide Angle Analytics offers various mechanism for privacy-friendly activity tracking which does not rely on cookies.

In cookie-less mode, Wide Angle Analytics can only track a user session over the course of a single day, after which the identifier is non-reversibly hashed and can never be tied back to the individual or their session.

What is a Cookie Banner?

To put it simply, Cookie Banner is a form of consent management allowing websites to save non-essential (tracking) cookies in your browser.

While the name Cookie Banner is commonly used, the consent forms you find on websites are frequently mentioning policies going beyond cookies.

Nowadays, Cookie Banners are used to collect visitors and users consent, allowing for storing tracking cookies as well as collecting and processing Personal Data.

According to the jurisdiction they operate from and in, website owners and operators have numerous obligations regarding what needs to be present in such Cookie Banners.

Do I need cookie banner to use Wide Angle Analytics?

Short answer: No, you don't need Cookie Banner.
Long answer: You should consult your privacy lawyer or your data protection officer, as laws and regulations of your country or the country you operate in may force you to collect explicit consent.

Wide Angle Analytics does not store any Personal Data by default. As a nature of our service, we will have brief access to the website visitor IP address, but we will promptly anonymize it using non-reversible algorithm.

Under the definition of GDPR, no data will ever leave the European Union or the European Economic Area. Moreover, Wide Angle Analytics operates exclusively and completely within the European Union.

We will never share your data with a third party. We will use the data solely to provide you with the service you have agreed to in our Terms and Conditions.

These features of Wide Angle Analytics mean that you can safely use our service without Cookie Banner.

If you start collecting Personal Data or opt-in for more advanced tracking mechanisms offered by Wide Angle Analytics, you will need to establish appropriate consent mechanisms.

Disclaimer: information on this website does not constitute a legal advice.

Where is Wide Angle Analytics based?

Input Objects GmbH, the company behind Wide Angle Analytics, is based in Berlin, Germany.

Where does Wide Angle Analytics store the data?

Wide Angle Analytics is truly European Web Analytics. Our services are based on European cloud providers.

We are taking privacy and regulation to the next level. We operate under zero trust when it comes to US, Chinese and Russian surveillance laws, and therefore we are not using infrastructure under control of these governments or companies from these countries.

As a European web analytics platform, we care deeply about data sovereignty. We only work with data processor and vendors who share our values and are located in countries with compatible laws.

Why is Wide Angle Analytics so reliable?

Every plan of Wide Angle Analytics gives you the ability to use a Custom Domain and our publishing API. These two tools offer you a complete solution to provide reliable web analytics without gaps that stem from unfair Adblockers.

With custom domain, you make it appear as if the tracker script was coming from your domain. We are fully aware that our default tracking domain, the is already listed by major Adblockers. Almost every web analytics solution is listed. That's why, provide support for a custom domain that can make your analytics script look unique and not be blocked. This feature tricks close to 99% of popular Adblockers.

How about that last percent? Or maybe you would like to have more control regarding ingestion and even control how you identify your users? Our publishing API allows you to push events to Wide Angle Analytics from your back-end service, server-side. Our API gives you full control over how you collect data on your website.

Why do we need a Google Analytics Alternative?

Google Analytics is used all over the Internet. And no wonder, it is free and available for more than a decade. However, it comes with two major warnings.

When you add Google Analytics script to your website, you are enabling Google to track Internet users as they browse the Internet. This information feeds to a vast Google data collection machine which then fuels a plethora of Google's services. Some of these services include Google Ads business.

Think about it. You are handing over information about your visitors to an organization, which can then enable your competition to produce a more effective ad campaign.

Secondly, Google Analytics or Universal Analytics and Google Analytics 4, are very complex to set up, especially in context of GDPR. Numerous European countries have classified Google Analytics usage illegal under GDPR unless additional security measures are implemented. Google Analytics 4, the next version, offers some interesting privacy settings. The privacy community has already raised concerns whether these will be sufficient, but a formal ruling is yet to come.

Disclaimer: information on this website does not constitute a legal advice.

Why should website owners and operators care about GDPR?

General Data Protection Regulation, the GDPR, is a law. If you handle, process or store data of people from European Union, you must comply with GDPR.

If you fail to do so, you can face a hefty fine. The fines can reach 4% of your annual revenue, or €20 million Euro. Whichever is higher.

But even if we put law and crippling fines aside, being GDPR-compliant has additional benefits.

By adhering to GDPR, you have a good chance of respecting your visitor's and user's privacy.

Articles of GDPR force you to consider data security and data retention.

The dreaded documentation and paperwork will force you to thoroughly review your sub-processors and service vendors.

It is not a perfect regulation, often criticized for its complexity, but it is also the first comprehensive law, with global impact, shifting the balance towards individuals privacy.

For Privacy Web Analytics