Web analytics meets privacy and technology
Demystify click tracking technology. Learn about Big Data and Distributed System. Discover the meaning of UTM and other link tracking parameters. Unfurl the complex language of privacy and compliance.
Latest Articles
Effective Intranet Web Analytics
Learn how to effectively track intranet traffic using advanced techniques like browser fingerprinting and cookies. Discover Wide Angle Analytics' privacy-first solutions for reliable intranet analytics while adhering to GDPR compliance
Secure Node Development
How to avoid information stealer malware while developing Node applications?
Consumer Data In Marketing & How Marketers Can Build Trust
Consumers are willing to share their data for marketing — if marketers build trust. Learn what data-driven marketing is and how to do it the ethical way.
January 2025 Release
Wide Angle Analytics January Release. Updated API. Security. Refreshed clients.
My Take on AI’s Rise, Google’s Decline and the Future of the Web
Explore how AI tools like ChatGPT are changing the landscape of online traffic, causing Google search declines, and reshaping marketing—through the eyes of a web analytics vendor.
6 Marketing Technology Trends to Watch in 2025
What are the new trends in marketing and technology? Prepare your MarTech stack for the future with 6 key marketing technology trends for 2025.
Nostalgia Marketing: Examples + 7 Expert Strategies
Learn why nostalgia marketing works. Take inspiration from nostalgia marketing examples. Plus, experts share nostalgia marketing strategy tips.
Don't think less of Passwordless
Don’t think less of Passwordless. Discover how going password-free boosts security, reduces friction, and transforms authentication.
Click Fraud: The Hidden Threat in Your Campaigns
Meta description: What is click fraud and what impact does it have? We explore this hidden marketing threat and provide click fraud prevention tips straight from the experts.
How Spam Filters Sneakily Caused Us to Lose Business
How opaque spam filtering systems risk critical email communication for businesses and what needs to change
How Google AI Search Results Are Changing Content & Clicks
You've probably seen Google's new AI search results. Why is Google using them? And how is AI changing SEO, content and user behaviour?
How To Find Your Target Audience — While Respecting Privacy
Finding your target audience while respecting user privacy can be tricky. Here's how to ethically find your target audience in 2024, including tools and expert insights.
Creating Python Project in 2024
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