Web analytics meets privacy and technology

Demystify click tracking technology. Learn about Big Data and Distributed System. Discover the meaning of UTM and other link tracking parameters. Unfurl the complex language of privacy and compliance.

Blog about web analytics, online marketing , privacy and compliance
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Latest articles

Explore how AI tools like ChatGPT are changing the landscape of online traffic, causing Google search declines, and reshaping marketing—through the eyes of a web analytics vendor.

My Take on AI’s Rise, Google’s Decline and the Future of the Web

What are the new trends in marketing and technology? Prepare your MarTech stack for the future with 6 key marketing technology trends for 2025.

6 Marketing Technology Trends to Watch in 2025

Learn why nostalgia marketing works. Take inspiration from nostalgia marketing examples. Plus, experts share nostalgia marketing strategy tips.

From Memories to Metrics: How To Use Nostalgia Marketing

Don’t think less of Passwordless. Discover how going password-free boosts security, reduces friction, and transforms authentication.

Don't think less of Passwordless

Meta description: What is click fraud and what impact does it have? We explore this hidden marketing threat and provide click fraud prevention tips straight from the experts.

Click Fraud: The Hidden Threat in Your Campaigns

How opaque spam filtering systems risk critical email communication for businesses and what needs to change

How Spam Filters Sneakily Caused Us to Lose Business

You've probably seen Google's new AI search results. Why is Google using them? And how is AI changing SEO, content and user behaviour?

How Will AI Search Results Change Content and Clicks?

Finding your target audience while respecting user privacy can be tricky. Here's how to ethically find your target audience in 2024, including tools and expert insights.

Do You Really Know Your Target Audience?

Creating Python Project in the Year 2024

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