Thoughts about web analytics and technology

With the end of Universal Analytics, is Google Analytics 4 your best choice?

With the end of Universal Analytics, is Google Analytics 4 your best choice?

Google Analytics is coming to an end. Is GA4 its natural successor? Time to review other, more responsible options.

What is GDPR and why does it matter to online privacy?

What is GDPR and why does it matter to online privacy?

GDPR is one of the stringiest privacy and security laws in the world. Pay attention. Failure to do will yield a hefty fine.

What Can You Do To Fend off Misguided Web Standards?

What Can You Do To Fend off Misguided Web Standards?

Google is working towards removing predatory third-party cookies. With our cookieless web analytics, you can respectfully gather insight about your traffic.

GDPR Compliant Apache Kafka Deployment

GDPR Compliant Apache Kafka Deployment

Wide Angle Analytics uses Apache Kafka persistence, reliability and scalability features while maintaining GDPR compliant retention rules. See how we do it.

When Freedom Means Choice

When Freedom Means Choice

Twitter going private into the hands of one polarising individual highlights the importance of choice. Social network or web analytics, you deserve a choice.

Effective and Compliant Google Analytics Alternative

Effective and Compliant Google Analytics Alternative

A privacy-first Google Analytics alternative with full GDPR compliance exists. We built it.

The Importance Of A Data Protection Officer

The Importance Of A Data Protection Officer

So you need a Data Protection Officer to satisfy GDPR. Or maybe there are commercial benefits to hiring one. Who is DPO? How to find the right person?

Is High Bounce Rate A Problem?

Is High Bounce Rate A Problem?

A high bounce rate can be a problem if your visitors leave in a hurry. But what if the level is expected for your type of content and target audience?

Marketing Attribution: How To Measure The Effect Of Marketing On Sales

Marketing Attribution: How To Measure The Effect Of Marketing On Sales

Spending money on online ads is easy. But which are actually worth it? That's where various attribution models matter.

Comply with GDPR or pay hefty fine

Comply with GDPR or pay hefty fine

GDPR applies to all, small and big enterprises. It is time to stop looking for excuses and get compliant.

Data Compliance for a Peace of Mind

Data Compliance for a Peace of Mind

Data Compliance is a strategy to protect privacy and self-determination. Adherence to compliance rules guards businesses against fines and loss of customers.