How do you track web traffic source?
Modern browsers implement a reasonable referrer policy. This impacts how you can track the source of web traffic. This is how you do it effectively.
Web Analytics Terms and What they Mean
Page views, unique visits, bounce rate, etc. Even the basic terms can confuse. So let's demystify these terms before mastering the web analytics process.
My Journey in Social Media Marketing
Follow me on a journey to find the right social media platform to promote my services. With so many choices, the decision is not always straightforward.
You Shall Not Pass - the Rise of Compliance Gatekeepers
Opinion: privacy and compliance data brokers have many questions to answer. Rather than being a beckon of transparency, they distort reality.
GDPR Guide for Software Engineers and Engineering Organizations
Creating software and SaaS that is GDPR compliant is a long and challenging process. This guide by the privacy enforcement authority will help you get started.
Being an "Ethical Marketer" in a post GDPR world
Ethical marketing is based on social ethics and values rather than solely on legally sound advertising techniques and maximum profit.
With the end of Universal Analytics, is Google Analytics 4 your best choice?
Google Analytics is coming to an end. Is GA4 its natural successor? Time to review other, more responsible options.
What is GDPR and why does it matter to online privacy?
GDPR is one of the stringiest privacy and security laws in the world. Pay attention. Failure to do will yield a hefty fine.
What Can You Do To Fend off Misguided Web Standards?
Google is working towards removing predatory third-party cookies. With our cookieless web analytics, you can respectfully gather insight about your traffic.
GDPR Compliant Apache Kafka Deployment
Wide Angle Analytics uses Apache Kafka persistence, reliability and scalability features while maintaining GDPR compliant retention rules. See how we do it.
When Freedom Means Choice
Twitter going private into the hands of one polarising individual highlights the importance of choice. Social network or web analytics, you deserve a choice.
Effective and Compliant Google Analytics Alternative
A privacy-first Google Analytics alternative with full GDPR compliance exists. We built it.
The Importance Of A Data Protection Officer
So you need a Data Protection Officer to satisfy GDPR. Or maybe there are commercial benefits to hiring one. Who is DPO? How to find the right person?
Is High Bounce Rate A Problem?
A high bounce rate can be a problem if your visitors leave in a hurry. But what if the level is expected for your type of content and target audience?
Marketing Attribution: How To Measure The Effect Of Marketing On Sales
Spending money on online ads is easy. But which are actually worth it? That's where various attribution models matter.
Comply with GDPR or pay hefty fine
GDPR applies to all, small and big enterprises. It is time to stop looking for excuses and get compliant.
Data Compliance for a Peace of Mind
Data Compliance is a strategy to protect privacy and self-determination. Adherence to compliance rules guards businesses against fines and loss of customers.