Web analytics meets privacy and technology

Demystify click tracking technology. Learn about Big Data and Distributed System. Discover the meaning of UTM and other link tracking parameters. Unfurl the complex language of privacy and compliance.

Blog about web analytics, online marketing , privacy and compliance
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Meta description: What is click fraud and what impact does it have? We explore this hidden marketing threat and provide click fraud prevention tips straight from the experts.

Click Fraud: The Hidden Threat in Your Campaigns

How opaque spam filtering systems risk critical email communication for businesses and what needs to change

How Spam Filters Sneakily Caused Us to Lose Business

You've probably seen Google's new AI search results. Why is Google using them? And how is AI changing SEO, content and user behaviour?

How Will AI Search Results Change Content and Clicks?

Finding your target audience while respecting user privacy can be tricky. Here's how to ethically find your target audience in 2024, including tools and expert insights.

Do You Really Know Your Target Audience?

Creating Python Project in the Year 2024

What is the attribution problem in marketing? Explore current marketing attribution challenges, opinions and trends driving tomorrow's marketing analytics.

Marketing Attribution Challenges: Are We Facing An Attribution Apocalypse?

Learn inbound vs outbound marketing definitions and differences in this guide, including expert insights on using outbound vs inbound marketing in 2024.

Inbound vs Outbound Marketing: Comprehensive Guide in 2024

Say no to abuse that legacy software, processes and policies excert on your life, both professionally and personally. Time to say: F**k it!

F**k Legacy Software and Technical Debt it Creates

Discover a three-step approach to achieving Product-Market Fit (PMF) and avoid common pitfalls. Learn how to commit to a community, build with customers, and tackle high-value problems to create products that resonate with your target audience1. Insights from Amanda Sanchez, Head of Product at Reeplayer.

Product-Market Fit and a Difficult Truth to Face

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