What to Look Out for in 2024
If 2023 was a hectic year for privacy professionals, 2024 could be even busier. Here’s what to expect:
- In the EU, the CJEU will likely decide on an important case involving the Interactive Advertising Bureau’s (IAB) “Transparency and Consent Framework”, used by thousands of businesses to deliver targeted ads.
- We should also get a decisive ruling on the “pay and consent” issue.
- DPAs across Europe will continue to target AI providers—but the question of whether generative AI is compatible with the GDPR is unlikely to be fully resolved.
- The EU’s AI Act will almost certainly pass, giving businesses two years to get ready for enforcement.
- In the UK, the DPDIB should substantially change the country’s data protection framework (but perhaps not until December).
- And in the US, the FTC will continue its enforcement rampage—watch out data brokers, children’s online services, and anyone selling location data.
But what about the ePrivacy Regulation? This long-awaited update to the prehistoric ePrivacy Directive was supposed to pass in 2018. Don’t hold your breath—the Commission has reportedly dropped the proposal.
Future proof your web analytics today.
Don't get surprised by upcoming regulations.