Build Your Advanced Campaign Links
What is Campaign Link
I am seasoned marketing professional, take me straight to the builder.
A campaign link is a carefully crafted website link. This link or a group of links will enable you tracking ads, marketing and information campaigns. With these links, you will know where your marketing efforts work best.
You can use this information to:
- Focus more on resources that work best, if you think there is more potential for growth there, or
- More aggressively target channels that underperform.
Ultimately, this will help you establish the effectiveness of your campaign.
Campaign does not have to limited to one link. Think about it an as marketing goal. By assigning the same campaign name (or ID) you can group multiple links into a single marketing effort.
A well-crafted family of campaign links can answer some of the following questions:
- Which social network drives most traffic.
- Which ad in specific channel converts best.
- Which search paid advertising term is most effective.
- Which content drives most traffic.
- Which ad or channel results in most triggers such as Sign Up actions or downloads.
- What is the result of the A/B test.
Remember, your campaign will be composed of multiple links. If you only need one link, consider using a simpler approach with a single ref parameter, for example:https://wideangle.co?ref=twitter-launch
With that in mind, let's start building!
This is the link you want to your guests to visit. This can be your landing page, product release, marketing mini-site, blog article, etc.
A name that clearly identifies the purpose of the campaign. For example: site-launch, christmas-promo, etc. You can pick any name that makes sesnse to you. We recommend sticking to letters and numbers, and limit special characters to hyphen (-) and underscore (_). This improves link readability.
The ID is an optional identifier. Some marketing platforms will use it instead of Campaign Name to group links to a single campaign, thus giving you more freedom in what you name it. We recommend sticking to numbers only.
You will publish your ad in multiple places. With different advertisers. This is the place you can specify that. This could be twitter, linkedin, johnny-the-influencer, mindy-tiktok, etc. We recommend applying the same naming restriction as with Campaign name.
Medium is the specific, usually technical, place where your visitors found the link. Typical values are: email, newsletter, social, paid-ad, etc. This is useful in a few ways.
When analysing campaign effectiveness, you can determine which channel works best. You can check effectiveness of e-mail outreach across multiple advertisers (aka. Source).
If your advertiser offers multiple channels, the medium parameter can help with more granular drill-downs. Take Twitter for example. You can create promoted post which will be listed as Native Post, a Banner, or Profile suggestion. Having different medium tag can unveil which of these ends up being most effective in a given campaign.
This field is commonly used to add another tag to the link. For instance, with Google AdSense, this is used to manually tag paid keywords.
You can use one campaign to market multiple products or group of articles. In the content field, you can indicate which content you are pointing to in your link. This can simplify analysis by making the results more readable. Combing through a list of purpose-built tags can be easier than identifying long links to product or blog article.
You can also use this as an additional way of grouping your ads. For example, blog-personal-finance could highlight interest in a group of Blog articles which talk about Personal Finance.
Trigger field gives you yet another tagging opportunity. There is no prescribed rule to use this parameter. We recommend using it for tracking user interaction-specific metrics.
For example, imagine you are A/B testing a sign-up page. On one version has Call to Action on top with text "Register Today". The other test page has CTA at the bottom, with text "Start your TRIAL today". Having two different trigger tags on each page will quickly unveil which test is more successful.
In our example, your triggers could be cta-register-top and cta-trial-bottom.