Why Consent-Free Analytics is Possible with Wide Angle Analytics

At Wide Angle Analytics, we believe in putting privacy first. Unlike traditional analytics tools that rely on cookies and personal data, our solution uses a cookieless tracking approach by default. This means you can get accurate visitor counts and behavior data without the annoyance of cookie consent banners.

The Significance of Cookieless Tracking

So, what exactly is cookieless tracking? Simply put, it’s a method that doesn’t use cookies to identify and track users. Traditional tools like Google Analytics, HubSpot, and Adobe Analytics collect various data points, including device details and cookies, which require explicit user consent under GDPR.

We’ve taken a different approach. By eliminating cookies, we not only respect user privacy but also simplify compliance with GDPR and other privacy regulations. This means no more annoying consent pop-ups for your visitors and a smoother experience for everyone.

However, cookies are not the only consideration. The term “cookie banner” is often used colloquially to refer to the process of collecting consent. This is correct, but it’s important to note that our approach goes beyond just eliminating cookies. That’s why we take a holistic approach to data anonymization.

Our Anonymisation Process

One of the core features of Wide Angle Analytics is our robust anonymisation process. When a visitor comes to your site, their IP address is converted into high-level location information, such as country or region, and then dropped. We never store the exact, potentially identifiable location data nor the IP address itself.

Additionally, any session identifiers are hashed using a non-reversible algorithm. Even if someone had the original input, they couldn’t re-identify past sessions. This ensures that user privacy is always protected.

Data Handling and Storage

You might find other cookieless analytics solutions in the wild. Where Wide Angle stands out is in our commitment to leveraging EU/EEA cloud solutions across the board. No ifs, no buts.

We’re committed to keeping all data within the EU/EEA, utilizing EU cloud services to avoid international data transfers. This approach ensures compliance with GDPR and provides peace of mind for businesses concerned about data sovereignty.

We also offer a signed Data Processing Agreement (DPA) to our customers. This document attests that all our data processing activities comply with GDPR, giving you confidence in our commitment to data protection and privacy.

Expert Validation

Our methods have been validated by our Data Protection Officer (DPO). According to our DPO, our approach allows for the collection of analytics data without explicit consent, all while staying compliant with GDPR.

Encouragement for Risk Assessment

While we provide a robust solution for consent-free analytics, we always recommend that our customers perform their own risk assessments. As a Data Processor, we offer all the necessary documentation to support you in your data protection analysis as Data Controllers. This ensures that you can confidently use Wide Angle Analytics while maintaining compliance with GDPR and other privacy regulations.

Our customer list includes hospitals, legal professionals, and businesses in sensitive industries, all of whom we support with necessary information, disclosures, and documentation.

Built for Your Business with Privacy in Mind

For businesses aiming to understand their audience better while staying compliant with privacy laws, Wide Angle Analytics is the ideal tool. With our user-friendly dashboard, comprehensive data insights, and unwavering commitment to privacy, we are the go-to analytics tool for businesses looking to grow their online presence without compromising their users’ rights.