Data processed and stored by Wide Angle Analytics
To generate useful analytics, we need to process and/or store information about your visitors.
| Type of data | Comment | Storage term |
|---|---|---|
| IP Address | After a page view event is captured, it is stored in transient storage as it awaits further processing. In exceptional situations, it can remain in this store for up to 1 day. | 1 day |
| IP Address Hash | An obfuscated, non-reversible hash of visitor's IP. | Site/Account lifetime |
| Customer ID | An identifier of your customer as provided by your website during script initialization. This information is stored as-is. You are advised against using this field to store customer sensitive information. | Site/Account lifetime |
| Tracking ID | What is assumed to be a unique visitor identifier. Valid for the time of session duration. It is non-reversible. By default we use privacy-first, request-based identifier. | Site/Account lifetime |
| User-Agent | Original User-Agent header is stored in transient storage as it awaits for further processing. In exceptional situations, it can remain in this store for up to 1 day. | 1 day |
| Browser name and version | Name/type of browser and its version as detected from User-Agent HTTP header. | Site/Account lifetime |
| Operating System name and version | Name/type of Operating System and its version as detected from User-Agent HTTP header. | Site/Account lifetime |
| Device type | A qualifier of the device type (desktop, mobile, tablet, etc.) used by the visitor. | Site/Account lifetime |
| Location | Country and region of the customer as derived from the IP address. | Site/Account lifetime |
| Coordinates | A high-level approximation of visitor's location. | Site/Account lifetime |
| Screen resolution | Width and height of visitor's screen. This information is collected for statistical purposes only and is not used for user session detection unless fingerprinting is explicitly enabled. | Site/Account lifetime |
| Local timezone | Local timezone offset. This information is collected for statistical purposes only and is not used for user session detection unless fingerprinting is explicitly enabled. | Site/Account lifetime |
| URL visited | An URL that the user viewed when the event was recorded. Search parameters are removed and not sent to the service. | Site/Account lifetime |
| Selected URL Search Parameters | Parameters ref and UTM parameters are captured on the client and sent for processing and storage as is. | Site/Account lifetime |
| Referrer | If present, a URL of the referring website is captured from the HTTP Referrer header. Search parameters are removed and not sent to the service. | Site/Account lifetime |
