Data Collection and your Customers' Privacy

Wide Angle Analytics was created to allow your business to analyse traffic in a kind and respectful manner. We take special care of your customers' data.

We are transparent about what data we collect. Here you will find a compiled list of all the data points collected and stored by the service.

Please use this information to create relevant disclosures for your End Users as necessary.

Cookies

By default, our tracking code with not use, nor will it transmit cookies.

In the Site settings, it is possible to enable Cookie Support. When this setting is enabled, the tracker code will create HTTP(S) only, SameSite restricted cookie valid for 24h since the last activity.

The cookie stores visitors identifier, which improves tracking of the unique visits over a short period

Because the cookie is HTTP(S) only, your browser is instructed not to share it with other scripts that you might be using on your site.

Moreover, the SameSite policy tells the browser never to send the cookie to any third party.

These restrictions mean that the cookie is used solely for improving tracking on your website and not across third-party sites. Additionally, the tracking identifier is never shared outside of Wide Angle Analytics.

Browser fingerprinting

The uniqueness of the page view even is determined based on the browser. We use one of three ways to create a so-called Browser Fingerprint.

Request-Based Identifier

A default setting. To satisfy the strictest privacy regulations, this approach to tracking visitors uses only information sent via default HTTP request, enriched with visitor's device resolution. Service will capture the visitor IP Address and browser's User-Agent, and generate obfuscated, non-reversible identifier of the session. This identifier is additionally anonymised using random, transient values and information of the current site.

This weak fingerprint is not durable and is session and site-specific.

Client-Based Identifier

The code running in the browser will generate the browser's unique identifier using its characteristics. This creates a good approximation of visitor uniqueness but does not guarantee it.

Statistically speaking, in most cases, the fingerprint generation will be repeatable and consistent for the same device with each visit.

Please note that we do not store generated fingerprints verbatim. We believe this would result in Wide Angle Analytics creating a long-term record of Personal Identifiable Information. Therefore, the fingerprint, when stored, undergoes non-reversible obfuscation.

This fingerprint technic leverages access to intrinsic browser details. Depending on the jurisdiction, this can constitute data requiring user consent.

Service-Based Identifier

The site can be configured to use a service-based Tracking ID. In this approach, the script on your website will inquire Wide Angle Analytics for a unique ID for an unknown session. Generated ID will be used to represent the activity of the current visitor.

The outcome of in-browser fingerprinting is ignored when this feature is enabled.

By default, this ID is not persisted in the visitors' browser. Therefore, when a visitor reloads a browser page, the ID will be forgotten and requested again.

Because of the limitation mentioned above, the Service-Based Identifier is effective in the following two scenarios:

  1. in Single Page Applications (SPA), where visitors are rarely required to refresh the browser window/tab, or
  2. when the Site Cookie setting is enabled, thus allowing the service Tracking ID to be stored in the browser cookie.

Data is stored by Wide Angle Analytics

With strict ePrivacy Compliance mode enabled

Following data are collected:

Type of data Comment Storage term
Customer ID An identifier of your customer as provided by your website during script initialisation. This information is stored as-is. You are advised against using this field to store customer sensitive information. Site/Account lifetime
User-Agent Original User-Agent header is stored in temporary storage as it awaits further processing. In exceptional situations, it can remain in this store for up to 1 day. 1 day
Browser name and version Name/type of browser and its version as detected from User-Agent HTTP header. Site/Account lifetime
Operating System name and version Name/type of Operating System and its version as detected from User-Agent HTTP header. Site/Account lifetime
Device type A qualifier of device type (desktop, mobile, tablet, etc.) used by the visitor. Site/Account lifetime
URL visited An URL that the user viewed when the event was recorded. Search parameters are removed and not sent to the service. Site/Account lifetime
Selected URL Search Parameters Parameters ref and UTM parameters are captured on the client and sent for processing and storage as is. Site/Account lifetime

To generate useful analytics, we need to persist information about your visitors.

Type of data Comment Storage term
IP Address After a page view event is captured, it is stored in transient storage as it awaits further processing. In exceptional situations, it can remain in this store for up to 1 day. 1 day
IP Address Hash An obfuscated, non-reversible hash of visitor's IP. Site/Account lifetime
Customer ID An identifier of your customer as provided by your website during script initialisation. This information is stored as-is. You are advised against using this field to store customer sensitive information. Site/Account lifetime
Tracking ID What is assumed to be a unique visitor identifier. Valid for the time of session duration. It is non-reversible. Site/Account lifetime
User-Agent Original User-Agent header is stored in transient storage as it awaits for further processing. In exceptional situations, it can remain in this store for up to 1 day. 1 day
Browser name and version Name/type of browser and its version as detected from User-Agent HTTP header. Site/Account lifetime
Operating System name and version Name/type of Operating System and its version as detected from User-Agent HTTP header. Site/Account lifetime
Device type A qualifier of device type (desktop, mobile, tablet, etc.) used by the visitor. Site/Account lifetime
Location Country and region of the customer as derived from the IP address. Site/Account lifetime
Coordinates A high-level approximation of visitor's location. Site/Account lifetime
Screen resolution Width and height of visitor's screen. Site/Account lifetime
URL visited An URL that the user viewed when event was recorded. Search parameters are removed and not sent to the service. Site/Account lifetime
Selected URL Search Parameters Parameters ref and UTM parameters are captured on the client and sent for processing and storage as is. Site/Account lifetime
Referrer If present, a URL of referring website is captured from the HTTP Referrer header. Search parameters are removed and not sent to the service. Site/Account lifetime

Data sharing

Input Objects GmbH, the company behind Wide Angle Analytics, never shares your visitors' data with third parties. Your visitors' data are used solely to present you with analytics about your site traffic.