Web analytics meets privacy and technology

Click Fraud: The Hidden Threat in Your Campaigns

Meta description: What is click fraud and what impact does it have? We explore this hidden marketing threat and provide click fraud prevention tips straight from the experts.

How Spam Filters Sneakily Caused Us to Lose Business

How opaque spam filtering systems risk critical email communication for businesses and what needs to change

How Will AI Search Results Change Content and Clicks?

You've probably seen Google's new AI search results. Why is Google using them? And how is AI changing SEO, content and user behaviour?

Do You Really Know Your Target Audience?

Finding your target audience while respecting user privacy can be tricky. Here's how to ethically find your target audience in 2024, including tools and expert insights.

Creating Python Project in the Year 2024

Marketing Attribution Challenges: Are We Facing An Attribution Apocalypse?

What is the attribution problem in marketing? Explore current marketing attribution challenges, opinions and trends driving tomorrow's marketing analytics.

Inbound vs Outbound Marketing: Comprehensive Guide in 2024

Learn inbound vs outbound marketing definitions and differences in this guide, including expert insights on using outbound vs inbound marketing in 2024.

F**k Legacy Software and Technical Debt it Creates

Say no to abuse that legacy software, processes and policies excert on your life, both professionally and personally. Time to say: F**k it!

Product-Market Fit and a Difficult Truth to Face

Discover a three-step approach to achieving Product-Market Fit (PMF) and avoid common pitfalls. Learn how to commit to a community, build with customers, and tackle high-value problems to create products that resonate with your target audience1. Insights from Amanda Sanchez, Head of Product at Reeplayer.

Is the Traditional Marketing Funnel Dead? [+3 Modern Alternatives]

Is traditional marketing still relevant in 2024? From influencer marketing to online communities, here's what's happened to the traditional marketing funnel.

Create Serverless, Low-Code Poll in Minutes

Want to create a poll for your website or blog? You can do it in minutes using Wide Angle Analytics. Wide Angle Analytics is a web analytics tool that lets you track custom events on your website. In this tutorial, we will show you how to create a serverless poll using Wide Angle Analytics.

The Headless CMS Revolution: Why 25% of Businesses Have Switched

Wondering, 'Which headless CMS should I use?' Explore the rise of headless CMSs, their benefits and how to choose from some of the market-leading options.

Navigating the End of Third-Party Cookies in Digital Marketing

Chrome's third-party cookies phase-out has been delayed — again. Discover all you need to know to prepare and adapt as a marketer in a cookieless world.

SEO Top Secrets and Expert Insights from the 2,500+ Page Google’s Leak

Google's SEO leak reveals over 2,500 pages of top-secret insights. Here are the top takeaways for marketers, plus expert insights on Google's leak.

Ultimate Remote Development Set-Up for the Modern SaaS

Discover the ultimate remote development set-up for modern SaaS with Wide Angle Analytics. Explore our technology stack, personal development set-up, and more.

Visitor Counters, Blinking Tags, GeoCities - Back to the '90s Internet

Google Analytics became and alternative to Hit Counters but it took our privacy with it. Besides Visitors Counters and privacy, we also lost some questionable designs but also a chunk of diversity.

Creating a Smart Content Repurposing Strategy Through Marketing Analytics and Social Listening

Wondering how to repurpose content the RIGHT way? Analytics and social listening must spearhead your content repurposing workflow. Here's how.

The Essential Marketing Tech Stack: Navigating the Maze of Tools

What are marketing tech stacks? And how do you choose from the array of tools? Experts reveal the best marketing tech tools (free & paid!)

Can You Get Analytics On Instagram?

Learn about Instagram analytics. Discover if your Instagram account has analytics access and find the most accurate tracking methods for views, ads & more.

How Does Facebook Analytics Work?

Learn how to get Facebook page analytics for your business. Pull analytics reports and discover the most accurate way to track your data.

LinkedIn Analytics Explained: What It Is And How To Use It

Understand analytics on LinkedIn, including how to read and download LinkedIn reports. Plus, discover more accurate LinkedIn analytics alternatives.

How To Get Analytics On TikTok

Master content marketing by learning how to get analytics on TikTok. Learn where to find TikTok analytics, understand the data and enhance accuracy.

Accelerating Success: How Indie Makers Can Outpace Corporations

Discover the speed advantage Indie Makers have over large corporations, leveraging agility to overcome technical challenges and achieve market fit. Learn how Wide Angle Analytics and LaunchFast streamline web app development.

Can I Use AI to Generate Privacy Policies or Terms and Conditions?

Discover how AI, including ChatGPT, assists in drafting legal documents like privacy policies, and the crucial role of legal expertise for compliance.

Explain Like I am 5 (ELI5): Tracking Parameters

Discover how UTM parameters can transform your digital marketing by tracking campaign success. Learn about tracking parameters, the UTM prefix origin, and real-life applications in a simplified guide. Perfect for marketers and website owners looking to improve online strategies.

Best Web Analytics in 2024

Discover the best web analytics tools of 2024. Compare Matomo, Plausible, Wide Angle Analytics, and Google Analytics for your business needs. Get expert insights and tips for choosing the right analytics solution.

Is Google Analytics GDPR compliant?

Is Google Analytics GDPR Compliant? Can you safely use it on your website?

Is Recognising Do Not Track (DNT) Signals Required Under the GDPR?

It's Time Take Do-Not-Track Seriously. Explore the impact of Do Not Track (DNT) in GDPR compliance and privacy rights highlighted by LinkedIn's Berlin court case

Google Analytics Not Showing Data? Here’s How To Fix It

Learn why your Google Analytics isn't showing data. Our expert guide walks you through GA4 troubleshooting steps to regain accurate insights.

Big Tech’s Tracking Tools: Google Analytics and the Meta Pixel

Google Analytics and the Meta Pixel help track and target individuals, but these products also snoop on millions of people every day.

How (and Whether) GDPR Enforcement Works

Is GDPR enforcement working? This article explores the GDPR’s enforcement mechanisms and considers the differing approaches of regulators across Europe.

Setting up event tracking for button clicks and other actions

Effective event tracking can give you valuable data about user interaction and does not have to be difficult.

How to start a GDPR Compliant Newsletters

Newsletters are fun to write, easy to manage, and can help you speak directly to your customers. But is your newsletter GDPR compliant?

What’s The Best Attribution Model? The Only Guide To Attribution Tracking You’ll Ever Need

Read the definitive guide to attribution tracking in 2023. Learn and compare the best attribution models for precise measurement in a privacy-first world.

The Tide Is Turning: 3 Reasons to Start Taking Privacy Seriously

EU, US, China, India, Japan, Brazil and rest of the world is changing privacy laws. Does taking privacy seriously make good business sense?

The Scaling Solopreneur – Work Smarter, Not Harder

How to become a successful solopreneur? Use familiar tech, avoid FUD, work smart, not hard.

The GDPR’s International Data Transfer Derogations: How and When to Use Them

The GDPR provides strict rules dictating how and when personal data can be transferred to a person in a country outside of Europe

The Good, The Bad And The Buggy: Experts Describe The 5 Biggest Issues With GA4

What are the disadvantages of Google Analytics 4? We asked experts to reveal the biggest GA4 limits. Read GA4 tips to help troubleshoot issues.

Is Google Analytics Now Legal in the EU? Not Necessarily…

EEA companies can transfer data to companies under the EU-US Data Privacy Framework. Is Google Analytics legal then?

This Barbie is a Co-Branding Sensation — Here are 5 Important Takeaways for Marketers

Barbie has been a spectacle of marketing excellence. Here are 5 lessons on making co-branding partnerships successful.

Frequently Asked Questions about the New EU-US Data Privacy Framework

Can European organisations trust the EU-US Data Privacy Framework? Is it wise to rely on EU-US DPF in the long term?

First-click attribution: How it works and when to use it

Learn what is first-click attribution, when to use it, and how it compares to other attribution models

Content Delivery Networks (CDNs) and the GDPR

Is your global Content Delivery Network GDPR Compliant? The answer might be more complicated than you think!

The EU’s AI Act: An Overview of Three Versions of the Law

The EU AI Act will bring about a new era of AI regulation impacting organisations in Europe and beyond. But what does this mean?

Data Protection By Design and By Default: How It Works In Practice

Many GDPR fines arise from organizations failing to implement Data Protection By Design and By Default correctly. Using Microsoft 365? You might have failed!

Why is my Google Ranking Low?

There are many factors that affect website and content search ranking. But getting flagged as spam, quick way to tank it.

Can I remove Google Analytics without affecting Google Search ranking?

Can you safely remove Google Analytics? Recent GDPR ruling indicate it might illegal under GDPR in your country. But will this affect your ranking?

Will the EU Digital Markets Act Rein In the Internet’s ‘Gatekeepers’?

The Digital Markets Act aims to create fairer market conditions and increased consumer choice. But will it have a positive effect?

Three Lessons on Subject Access Requests From the CJEU in 2023

The right of access existed decades before the GDPR, but the CJEU is still answering questions about how it works.

How Will EU’s Digital Services Act Impact Users

Is Digital Services Act only about Google and Meta? How does it impact you, the Internet user? Is it any good?

How to get verified email address and improve deliverability?

You can improve your email deliverability and boost your brand recognition, right? With BIMI, you can!

How to Record Consent Under GDPR

You must be able to demonstrate that you’ve obtained their consent. Learn how to do it in a compliant way.

Dark Patterns: 10 Examples of Manipulative Consent Requests

While not always illegal, "Dark patterns" are deceptive user interfaces that trick people into acting against their best interests.

What Is Consent Under the GDPR?

Do you need to ask for consent? Should you? The subject of collecting consent under GDPR is not trivial. We can help.

Is Google reCAPTCHA GDPR Compliant?

The French data protection authority, CNIL, sanctioned a company for using Google reCAPTCHA. Does it mean that reCAPTCHA is illegal?

I tricked Bing Chat to say Microsoft 365 is not GDPR compliant

We asked Bing Chat if Microsoft 365 is GDPR-compliant. We were surprised by the conclusion and AI summary.

TikTok, Privacy, and Chinese Government Surveillance: What We Know

TikTok is not unique in collecting data about its users. But the app does raise particular concerns, including TikTok's Chinese origin.

How Perfectionism Nearly Killed My Business

Story about how misguided engineering perfectionism seriously handicapped our Search Engine presence and made us invisible online.

What is Legitimate Interests Under the GDPR

Legitimate interests might be the GDPR’s most poorly understood concept. Let's try to clarify with some concrete examples.

What data can't be sent to Google Analytics?

Google Analytics limits its service to a certain subset of data. You need to be aware of what you can and cannot push to your analytics platform.

Meta Pixel and Facebook Login: Are They Illegal in the EU?

Using Meta Pixel or Facebook Login is most likely still illegal under the GDPR and exposes you, not Meta, to a fine and legal risk.

Cerebral ‘Privacy Breach’ as the FTC Cracks Down on Data Sharing

After GoodRX and BetterHelp, this time telehealth firm Cerebral admits ‘Privacy Breach’ as the FTC cracks down on data sharing

Email Marketing in the US: How to Comply With the Law

Compared to the EU, running an email campaign in the US poses fewer legal challenges. Still, you should be aware of a few rules.

Email Marketing in Europe: How to Comply With the Law

Good email marketing campaign can greatly benefit your company and your customers but when is sending email legal? Do you prior need a consent?

Which reports indicate how traffic arrived at a website?

How did the visitor find your website? Was it via an Ad? Or was it an organically shared link? Learn how to identify the source of the traffic.

Is Google Analytics Illegal Under the GDPR? What You Need to Know

DPAs across Europe express their dissatisfaction with Google Analytics and its insufficient privacy controls.

How to make SEO friendly blog with Nuxt and Vue.js

Rolling your own, fast, SEO-friendly blog never's been easier. See how you can build an SEO enabled blog, with Nuxt, is just a few steps.

Is it plausible that privacy web analytics can be reliable?

Even without cookies, privacy-friendly web analytics deliver valuable information that help you win customers.

Standard Contractual Clauses: The Definitive Guide

Can you rely on SCCs for international data transfer? What's impact of Schrems II on SCCs? Can You use SCC to secure data transfer to AWS?

What Is the Purpose of a Privacy Impact Assessment?

A privacy impact assessment mitigates the risks of using personal data. It is vital for businesses to reduce risk.

How to Avoid Getting Hacked and Leak Credentials?

How a developer or a software organization can significantly decrease risk of security breach? These organizational and technical measures will save you.

Fathom That You Need Private Web Analytics

The sooner you realize you need GDPR-compliant web analytics, the better for your business. Avoid fines. Unlock true insight with Wide Angle Analytics.

How to set up secure, private Windows developer Workstation?

Windows can be a secure and efficient developer workstation. Windows machine can be used as your daily driver without making concessions.

Can you go to jail for a GDPR violation?

You can get fined for breaking GDPR. But do you know if you can also go to jail? Spoiler: yes, you can! In Denmark, using Google could put you behind bars.

Best Google Analytics Alternatives in the year 2023

The landscape of web analytics solutions, especially those aimed at replacing Google Analytics, is very large. Here we have a list of top options to consider.

What are URL parameters?

URL parameters are either required or optional instructions that are passed to a website or a web server. Learn how to use them to your advantage.

Managing Destructive Releases in Big Data Projects

A destructive release is one that comes with a permanent, non-reversible consequences. Do you have the right tools and processes to manage such releases safely?

Autumn Product Update - Best Web Analytics in 2022

In the Northern Hemisphere, autumn is coming to an end. It is the perfect time to look back and summarize recent product changes and updates.

Monitoring Ad Campaign with CTR and First-Click Attribution

First-click attribution is simple yet powerful attribution approach. Combined with clickthru tracking, it clearly shows which marketing effort works.

Is Cloudflare Web Analytics more GDPR-compliant than Google Analytics?

Is being privacy-friendly enough to fend off legal jeopardy and crippling fines? Spoiler: it is not.

Mass Surveillance Powered AI and its Impact on Society

There exists an Inverse Relationship Between Surveillance Enabled AI and the freedoms we all enjoy. Change my mind!

How to pick Ads and attract advertisers to your website

Good content deserves a reward. You can erect a paywall or place ads on your website. If you opt for later, keep it safe for your visitors and reputation.

What will happen if visitor clears the analytics cookies?

What will impact web analytics and digital advertising when a user deletes cookies from their browser. Is this even a genuine concern?

Cookieless Analytics Can Be Reliable

Cookieless website tracking is possible and very reliable. When implemented correctly, it can be used without Cookie Banner, which makes it very reliable.

Why you should choose Wide Angle Analytics over Google Analytics

Is Google Analytics unlawful? Do you need to shop around for an alternative? Why would you choose Wide Angle Analytics in the first place?

Rise of Bossware; The End of Privacy?

Diving head-on into the rabbit-hole of Bossware,and remote workplace surveillance. Is a surveillance society in our future?

Danish DPA Ruled that Google Analytics is Illegal

Google Analytics usage is deemed illegal in Denmark. To use Universal Analytics lawfully you need additional safeguards.

Privacy and Security Concerns Push Many to Switch to Linux

Is Linux ready for the desktop? Follow Sal's journey as he finds his favourite distribution and makes a switch from ad-ridden and eavesdropping Windows.

Can you run online business without US-cloud?

Removing US-cloud and US-based vendors from the SaaS stack is possible, albeit quite difficult. But we did it and you can too!

How do you track web traffic source?

Modern browsers implement a reasonable referrer policy. This impacts how you can track the source of web traffic. This is how you do it effectively.

Web Analytics Terms and What they Mean

Page views, unique visits, bounce rate, etc. Even the basic terms can confuse. So let's demystify these terms before mastering the web analytics process.

My Journey in Social Media Marketing

Follow me on a journey to find the right social media platform to promote my services. With so many choices, the decision is not always straightforward.

You Shall Not Pass - the Rise of Compliance Gatekeepers

Opinion: privacy and compliance data brokers have many questions to answer. Rather than being a beckon of transparency, they distort reality.

GDPR Guide for Software Engineers and Engineering Organizations

Creating software and SaaS that is GDPR compliant is a long and challenging process. This guide by the privacy enforcement authority will help you get started.

Being an "Ethical Marketer" in a post GDPR world

Ethical marketing is based on social ethics and values rather than solely on legally sound advertising techniques and maximum profit.

Should you use Google Analytics 4 when Universal Analytics shuts down?

Google Analytics is coming to an end. Is GA4 its natural successor? Time to review other, more responsible options.

What is GDPR and why does it matter to online privacy?

GDPR is one of the stringiest privacy and security laws in the world. Pay attention. Failure to do will yield a hefty fine.

What Can You Do To Fend off Misguided Web Standards?

Google is working towards removing predatory third-party cookies. With our cookieless web analytics, you can respectfully gather insight about your traffic.

GDPR Compliant Apache Kafka Deployment

Wide Angle Analytics uses Apache Kafka persistence, reliability and scalability features while maintaining GDPR compliant retention rules. See how we do it.

When Freedom Means Choice

Twitter going private into the hands of one polarising individual highlights the importance of choice. Social network or web analytics, you deserve a choice.

Effective and Compliant Google Analytics Alternative

A privacy-first Google Analytics alternative with full GDPR compliance exists. We built it for you. Deploy Wide Angle Analytics with peace of mind!

The Importance Of A Data Protection Officer

So you need a Data Protection Officer to satisfy GDPR. Or maybe there are commercial benefits to hiring one. Who is DPO? How to find the right person?

Is High Bounce Rate A Problem?

A high bounce rate can be a problem if your visitors leave in a hurry. But what if the level is expected for your type of content and target audience?

Marketing Attribution: How To Measure The Effect Of Marketing On Sales

Spending money on online ads is easy. But which are actually worth it? That's where various attribution models matter.

Comply with GDPR or pay hefty fine

GDPR applies to all, small and big enterprises. It is time to stop looking for excuses and get compliant.

Data Compliance for a Peace of Mind

Data Compliance is a strategy to protect privacy and self-determination. Adherence to compliance rules guards businesses against fines and loss of customers.